Search Engine Optimisation Linking Strategies to Turn Video Viewers to Website Visitors
Search engine optimisation does not survive on text alone. Search engines are taking great strides to meet a searcher’s demand for information via video and images. But an SEO diet of images is just as unhealthy as relying strictly on text. For optimal search engine optimisation, use video linking and article marketing to turn video viewers into website visitors.
SEO video linking strategies are on the front table of search engine optimisation marketing executives everywhere as search engine user requests for videos and images continue to climb towards their peak. There are well over 14 billion videos viewed in only one month, and YouTube has the distinction of laying claim to having over 100 million visitors. Search engine optimisation for videos is necessary to compete in the virtual world where search users are willing to view the links on their search engine result pages (SERPS) in the forms of video, text, or a combination of both – and search engines certainly accommodate the search engine user’s willingness.
Roughly 45% of users search for videos by going directly to the source – which is primarily YouTube, owned by Google. In late 2008, YouTube even surpassed Yahoo for the number of search requests. Users who don’t use direct navigation to a video from YouTube, Hula, or other video hosts, are not dominantly referred to from one website. In fact, according to a 2009 study by research company TubeMogol, who studied over 35 million video referrals over a two month period, over 80% of video viewers that did not arrive at their destination video from the video website search engine, arrived at the video through a blog referral. This figure indicates the imperativeness of search engine optimisation linking strategies between blogs and videos.
January 2009 figures demonstrated that Google and Yahoo combined referred about 10% of video viewers. Social media giants MySpace and Facebook combined referred about 3% to videos, and the bookmarking websites Digg and StumbleUpon combined were only slightly lower. The 320 million videos that make up the “lowly” 3% is hardly a number to scoff at. Search engine optimisation creates a strategic tightly woven web between hosted videos, blogs, bookmarking websites and social media sites to capture the search engines’ attention and prove that the optimised website meets the search engine user’s request.
Videos can be optimised for search engines in several ways. At the very least, search engine optimisation requires that the uploaded video have a keyword optimised title and description. A text wrapper should be optimised for keywords and relevance. Search engine optimisation linking strategies require sitemap linking strategies, and video links in articles, blogs, bookmarking websites and social media websites. The video should carry an optimised summary paragraph and text captions wherever possible. For optimal search engine optimisation, take advantage of closed captioning options, and UNIX can help you create a clickable link to a transcript of the video. Ideally, the audio in your video should also be optimised for search engines, and you should take advantage of automated translation features.
Search engine optimisation video linking is necessary for a website to survive without investing millions of dollars for prime advertising and media promotion. Videos are in demand, and according to MediaPost, the mix of visitors to social media websites and blogs has surpassed the popularity of emails. Search engine optimisation is an integrative process that must weave all forms of media and text into a single element that search engines can recognize and understand. Linking videos and text and optimising video content is a part of this integrative process that can turn up the volume of your websites in the search engine result pages.